Adobe Commerce, the enterprise edition of Magento, has spent much of the past decade transforming from a self-hosted shopping cart into a full-stack, cloud-native commerce suite. By 2025 it is not just a platform but an ecosystem that influences how retailers, wholesalers, and manufacturers deliver digital experiences. This long-form report collects the latest 2025 statistics, benchmarks, and trendlines to help you understand where Adobe Commerce stands, why it continues to win at the upper end of the market, and how its strengths translate into competitive advantage for merchants.
The numbers are impressive. Adobe Commerce now powers well over 130 000 live storefronts, drives roughly eight percent of global eCommerce platform share, and supports more than 150 billion US dollars in annual gross merchandise value (GMV). Behind these headline figures lie deeper signals—high mobile conversion rates, rising B2B transaction volumes, accelerated adoption of headless front ends, and record demand for composable architecture.
If you are evaluating enterprise eCommerce technology, benchmarking your existing Magento store, or building a business case for migration, the next sections will give you the data and context you need.
1. Global Market Share and Usage
1.1 Overall Platform Share
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Market share: Around eight percent of all identifiable eCommerce sites run on Adobe Commerce or Magento Open Source in 2025.
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Website penetration: Approximately 0.4 percent of all websites that use a content management system rely on Adobe Commerce technology.
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Active merchant base: More than 131 000 live Adobe Commerce or Magento 2 instances are detected worldwide, with roughly 88 000 using Magento 2 and the remainder still on legacy Magento 1 forks or heavily customized hybrids.
1.2 Regional Distribution
| Region | Share of Adobe Commerce Stores | Notable Growth Drivers |
|---|---|---|
| North America | 34 % | Enterprise B2B adoption, retail media integrations, curbside pickup features |
| EMEA | 31 % | Multi-store localization, strong partner network, VAT compliance extensions |
| APAC | 24 % | Cross-border commerce, marketplace integrations, mobile commerce demand |
| LATAM | 8 % | Flexible payment gateways, progressive web apps (PWA) for low-bandwidth regions |
| Other | 3 % | Niche territories and emerging markets |
1.3 Store Size Breakdown
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SMB (under 10 million USD GMV): 52 % of live stores
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Mid-market (10–50 million USD GMV): 33 %
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Enterprise (over 50 million USD GMV): 15 %
Although the bulk of installations remains in the small to mid-market range, the enterprise cohort generates the majority of transaction volume and drives platform innovation.
2. Revenue and Transaction Benchmarks
2.1 Annual GMV Processed
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Total GMV in 2024: About 155 billion USD processed through Adobe Commerce Cloud instances in the 2024 calendar year.
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Projected GMV for 2025: Estimated 173 billion USD, a year-over-year growth rate of roughly 11.6 %.
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Holiday peak: On Black Friday 2024, Adobe Commerce merchants recorded a combined 6.2 billion USD in single-day GMV, a 14 % spike over the previous year.
2.2 Order-Level Metrics
| Metric | 2023 | 2024 | 2025 Projection |
|---|---|---|---|
| Average order value (AOV) | 113 USD | 118 USD | 122 USD |
| Cart-to-checkout conversion | 45.8 % | 46.7 % | 47.5 % |
| Re-order frequency (B2B) | 2.7 orders/quarter | 3.1 orders/quarter | 3.4 orders/quarter |
AOV growth is driven by AI-powered cross-sell, subscription add-ons, and loyalty-based pricing. B2B re-order frequency rises as procurement portals and punch-out catalogs become mainstream.
3. Mobile and Omnichannel Performance
3.1 Mobile Share of Revenue
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Mobile revenue mix: 50.8 % of Adobe Commerce sales originate on smartphones in 2025, up from 47 % in 2023.
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Mobile conversion rate: 3.7 % on average, well above the industry median of 2.9 %. Progressive Web App Studio and Adobe’s native App Builder contribute to these gains.
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Holiday surge: Mobile accounted for 65 % of all orders on Christmas Day 2024, a record high.
3.2 Omnichannel Features
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Buy online, pick up in store (BOPIS): Adopted by 41 % of Adobe Commerce merchants, supporting an average 23 % uplift in AOV for BOPIS orders.
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Endless aisle kiosks: 12 % of enterprise Adobe Commerce retailers now run PWA-based endless aisle applications inside stores, aiding inventory visibility.
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Social commerce integrations: 57 % of merchants pipe product feeds to Meta, Pinterest, and TikTok Shopping through Adobe Commerce extensions, driving 18 % of attributable revenue.
4. Enterprise Adoption Factors
4.1 Fortune and Global 1000 Penetration
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Approximately 60 % of Fortune 1000 brands with a direct-to-consumer channel run at least one Adobe Commerce storefront.
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Household names include Nike, Asics, Hermès, Panasonic, HP, and Royal Mail.
4.2 B2B Commerce Growth
| Indicator | 2023 | 2024 | 2025 Projection |
|---|---|---|---|
| B2B GMV share | 38 % | 42 % | 45 % |
| Average B2B cart size | 1 950 USD | 2 120 USD | 2 260 USD |
| Logged-in users per site | 3 900 | 4 600 | 5 200 |
Punch-out catalogs, negotiable quotes, shared buyer accounts, and staged credit approvals push B2B adoption. Adobe’s acquisition of a cloud procurement vendor in 2024 further accelerates integration with ERP suites.
4.3 Performance and Scalability
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Page load: Median time to interactive (TTI) sits at 2.7 s on desktop and 3.1 s on mobile for cloud-hosted Adobe Commerce, partly due to integrated edge caching.
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Elastic clustering: Sites can elastically scale to sustain 4 000 requests per second during flash sales with no downtime.
5. Security and Compliance
5.1 Vulnerability Landscape
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High-profile incident in 2024: A vulnerability nicknamed CosmicSting affected roughly 75 % of Adobe Commerce deployments that were more than six months out of patch cadence.
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Patch adoption: Ninety-two percent of cloud-managed customers applied critical patches within four days of release, compared with 38 % of on-premises users.
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Attack share: Adobe Commerce installations constitute roughly 0.7 % of all targeted web attacks, significantly below CMS platforms with larger market share.
5.2 Compliance and Certification
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PCI DSS 4.0 alignment: All cloud tenants are automatically compliant at the infrastructure level.
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ISO 27001 and SOC 2: Adobe Commerce Cloud maintains dual certification for enterprise customers with regulated data.
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GDPR tooling: Built-in data subject request workflows enable compliance, reducing average retrieval time to 15 minutes.
6. Migration to Magento 2.4.8 and Beyond
6.1 Version Adoption
| Version | Live Instances | Support Status |
|---|---|---|
| Magento 2.4.8 | 32 % | Active |
| Magento 2.4.7 | 29 % | Active |
| Magento 2.4.6 and below | 27 % | Security-only |
| Magento 1.x | 12 % | Unsupported |
6.2 Top 5 Reasons Merchants Upgrade
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Improved performance and scaling on PHP 8.3
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Twenty security fixes per minor release on average
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AI-generated product descriptions via Adobe Sensei
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PWA Studio 14 for native app parity
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GraphQL coverage for nearly all storefront features, enabling headless builds
7. Extension and Integration Ecosystem
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Marketplace size: Over 4 900 verified extensions, growing at roughly 9 % annually.
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Payment plugins: 360 payment and fintech extensions, including regional wallets such as UPI, iDEAL, Klarna, and Afterpay.
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Headless and composable connectors: More than 120 vendor-maintained GraphQL or REST connectors to headless CMS, search, and personalization engines.
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Average merchant tech stack: Eight custom modules, eleven third-party extensions, and three middleware integrations.
8. Headless Commerce and Composable Adoption
8.1 Headless Statistics
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Headless storefront share: Twenty-seven percent of Adobe Commerce builds in 2025 are headless, up from seventeen percent in 2023.
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PWA Studio adoption: Sixty-two percent of headless implementations rely on official PWA Studio components.
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Average Lighthouse performance score: 85 for headless builds versus 71 for traditional themes.
8.2 Composable Architecture
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Composable deployments: Twelve percent of enterprise merchants run multi-vendor commerce stacks where Adobe Commerce provides cart and checkout while content and search live elsewhere.
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Implementation timeframe: Median launch cycle for a composable Adobe Commerce project is 7.5 months, compared with 5.3 months for monolithic replatforms.
9. AI and Personalization
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Adobe Sensei AI adoption: Seventy-one percent of cloud tenants enable at least one Sensei feature (product recommendations, live search, or image-based product tagging).
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Uplift from AI recommendations: Average revenue per visit (RPV) lifts by six percent when AI recommendations are active.
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Chat-based merchandising: A new 2025 feature allows merchandisers to ask natural language questions about catalog performance and receive actionable suggestions, reducing manual analysis time by forty percent.
10. Total Cost of Ownership and ROI
10.1 Five-Year Cost Model
| Cost Component | Percentage of TCO |
|---|---|
| Licensing & cloud hosting | 28 % |
| Development & customization | 31 % |
| Maintenance & support | 18 % |
| Extensions & integrations | 11 % |
| Training & change management | 8 % |
| Miscellaneous | 4 % |
10.2 ROI Benchmarks
| Metric | Median Adobe Commerce Merchant | Industry Median |
|---|---|---|
| Year-one payback period | 15 months | 21 months |
| Five-year ROI | 274 % | 198 % |
| Revenue growth CAGR | 17 % | 12 % |
11. Future Outlook for 2026 and Beyond
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Edge computing: Expect adoption of edge workers for instant cache invalidation and personalized content at the network edge.
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Composable checkout: Roadmaps show a fully decoupled, micro-frontend checkout architecture that can plug into any CMS or mobile app.
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Vertical accelerators: Adobe is packaging prebuilt vertical storefront kits for automotive parts, fashion, and B2B distribution, aimed at shaving months off implementation timelines.
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Zero-trust APIs: Security focus shifts from perimeter defenses to continuous authentication of every GraphQL request.
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Sustainability dashboards: Merchants will gain carbon impact analytics built into the admin panel, aligning with corporate ESG goals.
Conclusion
The 2025 statistics underline a clear story. Adobe Commerce holds a strong share of the enterprise eCommerce market thanks to its combination of extensibility, B2B feature depth, and cloud-scale performance. Merchants enjoy rising mobile conversions, growing average order values, and accelerated ROI, especially when they adopt headless front ends and AI powered merchandising. Security incidents drive home the need for disciplined patch management, yet the platform’s attack surface remains small relative to its footprint.
If your business requires complex catalog structures, multi-brand orchestration, or deep B2B workflows, the data suggests Adobe Commerce is a strategic fit. With market momentum and a vibrant extension ecosystem behind it, the platform is well positioned to deliver competitive edge through 2026 and beyond.
If you’re ready to take your eCommerce business to the next level, Adobe Commerce offers the flexibility, performance, and enterprise features you need to stay ahead in 2025. Whether you’re planning a Shopify to Adobe Commerce migration, scaling operations, or adopting a headless or composable architecture, Digiteon is here to help. Our certified team provides end-to-end Adobe Commerce development and tailored Adobe Commerce services to meet your unique business goals. From AI-driven personalization to secure, high-performance storefronts, we ensure your platform is built to grow. If you’re looking to hire Adobe Commerce developers who understand speed, scalability, and ROI—let’s talk. Book a free strategy session with Digiteon today and discover how we can future-proof your business with Adobe Commerce.
