Holloway enlisted Digiteon to deliver augmented support across their Magento-based eCommerce platform. The goal was to enable seamless integration with a legacy ERP system, drive ongoing site enhancements, and improve digital visibility through marketing optimization.

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Team Setup

1 %

Operational Savings

1 %

Service Continuity

About Holloway

Holloway is a B2B-focused eCommerce and manufacturing solutions provider based in Norwell, USA. Specializing in selling and renting products to businesses and contractors, they handle complex bulk orders and customized pricing arrangements. Digiteon has been their trusted partner since 2022, delivering end-to-end technology, development, and marketing support.

By combining manufacturing excellence with a robust digital commerce approach, Holloway has positioned itself as a trusted partner for companies seeking scalable procurement and rental solutions.

Customer

Holloway

Industry

E-Commerce

Products Used

BigCommerce

Holloway Project Overview

Holloway enlisted Digiteon to deliver augmented support across their Magento-based eCommerce platform. The goal was to enable seamless integration with a legacy ERP system, drive ongoing site enhancements, and improve digital visibility through marketing optimization.

At the same time, Digiteon introduced continuous platform enhancements designed to meet the complex requirements of B2B commerce, such as advanced bulk ordering, customized pricing configurations, and a more streamlined checkout process tailored for business clients.

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Key Project Challenge

Complex Product Catalog Management

Holloway’s rental-driven business model required handling thousands of product variations, configurations, and custom pricing — making catalog structuring and upkeep a significant challenge.

ERP Integration Gaps

The legacy ERP system lacked seamless integration with Magento, creating delays in syncing orders, customer data, inventory, and pricing between platforms.

Limited Technical Bandwidth

Holloway’s in-house team was lean and unable to manage the ongoing demands of site maintenance, bug resolution, and new feature development.

Operational Inefficiencies

Manual workflows for order tracking, inventory updates, and rental management consumed valuable time and were prone to errors, slowing business processes.

Digital Visibility Issues

Despite a strong offline presence, Holloway struggled with poor online visibility, limited SEO performance, and underutilized digital marketing channels.

Scalability Constraints

The existing eCommerce setup wasn’t flexible enough to handle future growth, expansion into new geographies, or scaling customer demand without significant risk.

Solution

Magento development
ERP integration support

A deep-dive analysis by our eCommerce solution architect helped define Holloway’s unique business processes, catalog structure, rental requirements, and integration needs.

We assembled a dedicated team including a full-stack Magento developer, a backend specialist, and a shared project manager to oversee enhancements, customizations, bug resolutions, and integration workflows.

To boost Holloway’s digital presence, a Digital Marketing specialist was introduced to support SEO and social media optimization.

Digiteon maintained long-term engagement through regular check-ins, iterative reviews, and adaptive support aligned with Holloway’s evolving needs.

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Result

  • Holloway’s eCommerce initiative transformed from underperforming to impactful — expanding its reach beyond traditional geographies and strengthening online visibility.
  • ERP integration enabled real-time inventory management, minimizing stockouts or excess stock and enhancing logistics forecasting.
  • Through Digiteon’s strategic partnership, Holloway optimized operations, improved customer engagement, and secured a competitive eCommerce edge.

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