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Seamless Integration: How Digiteon’s Staff Augmentation Transformed Jumbo’s Development & Marketing Teams

Magento & QA Team
Magento + QA

Team Setup

1 %

Operational Savings

35%

Business Impact

About JUMBO

Jumbo Electronics is one of the largest consumer electronics retailers in the UAE, offering a wide range of products including smartphones, laptops, appliances, and accessories. Established in 1974, Jumbo is a household name with a strong presence in both retail and online markets. Digiteon has been their trusted partner since 2022, providing eCommerce development, performance optimization, and digital marketing support to strengthen their omnichannel strategy.

Customer

Jumbo

Industry

E-Commerce

Products Used

BigCommerce

Jumbo Project Overview

Jumbo partnered with Digiteon to upgrade and optimize their Magento-based eCommerce platform. The goal was to deliver a seamless, high-performance online shopping experience, integrate backend systems for smooth operations, and scale the platform to support Jumbo’s rapid growth in the competitive consumer electronics market.

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Key Project Challenge

Large and Diverse Product Catalog

Managing thousands of SKUs across multiple categories — from electronics to appliances — required advanced catalog structuring and regular updates.

High Traffic Volumes

The site experienced heavy traffic surges during promotions, festive sales, and product launches, often leading to performance bottlenecks.

Customer Experience Demands

Shoppers expected personalized recommendations, fast checkout, and a mobile-first design, which the existing setup struggled to deliver.

Backend Integration Needs

Jumbo needed stronger integration between Magento, ERP, CRM, and logistics systems to streamline inventory, pricing, and order management.

Competitive Digital Landscape

With global and regional players in the electronics space, Jumbo had to boost its SEO, online visibility, and marketing automation to capture more market share.

Scalability for Growth

The existing platform needed to be flexible enough to support Jumbo’s expanding product lines, loyalty programs, and regional market outreach.

Solution

Magento eCommerce solution

Conducted a platform performance audit and optimized the site for speed, scalability, and uptime.

Enhanced catalog management workflows, ensuring fast and accurate product updates across thousands of SKUs.

Built customer-focused features such as personalized product recommendations, advanced search, and streamlined checkout.

Integrated Magento with ERP, CRM, and logistics systems, creating a unified backend for smoother operations.

Deployed a dedicated development and QA team for ongoing enhancements, bug fixes, and feature rollouts.

Introduced SEO and digital marketing support to strengthen online visibility and customer engagement.

Result

  • Jumbo’s eCommerce platform is now highly scalable and performance-driven, supporting heavy sales traffic without downtime.
  • Checkout speed improved by 35%, resulting in higher conversion rates and fewer abandoned carts.
  • Integrated backend systems enabled real-time inventory updates and better order fulfillment efficiency.
  • Personalized experiences and a mobile-optimized design significantly enhanced customer satisfaction.
  • With Digiteon’s continued partnership, Jumbo strengthened its digital presence and competitive advantage in the UAE electronics retail market.

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